BUILDING A BOLD BRAND IDENTITY:
TAC
(TRUCKS AND CHROME)
TAC (Trucks and Chrome) is a heavy-duty parts supply company located in New Jersey. Founded with a mission to minimize downtime for owner-operators and businesses of all sizes, TAC focuses on creating a seamless experience for their customers. With a commitment to supporting local industry, they empower businesses by putting the community first and delivering reliable, high-quality products.
TAC’s Challenge:
Communicating both professionalism and ruggedness.
Balancing approachability with reliability and strength.
Developing a system that works seamlessly across physical and digital platforms.
TAC’s Goals:
Develop a tone that reflects TAC’s values: accessible, personable, agile, attentive, committed, community-driven, competitive, and reliable.
Design a visual identity that conveys boldness and strength while remaining approachable.
Creative Deliverables:
Logo and Brand Identity System:
A responsive logo design suitable for all applications.
A distinctive color palette that conveys ruggedness and reliability.
Typography that reflects professionalism with a bold edge.
Curated Stock Photo Library:
A selection of images that align with the brand’s tone and visually communicate its mission.
Brand Style Guide:
A comprehensive guide for maintaining consistency across all branding materials.
Ready to Get Started?
Working Together is Simple
01
Schedule a Call
After you’ve identified the service you need, simply fill out my contact form, and we’ll hop on a quick call to map out details, develop a project timeline and budget, and see if we’re a good fit for each other.
02
Start Your Project
Once you’ve approved the scope of work and submitted your payment and contract, we’ll begin the easy and streamlined onboarding process to get your project started.
03
Elevate Your Brand & Increase ROI
With professionally designed materials, you can improve the look and feel of your brand and products, attract top-tier talent, and increase client conversions.