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Your company does high-level work.

Your marketing materials should reflect that.

I help manufacturing and technical companies create consistent marketing systems — so customers, distributors, and recruits trust you before the first sales conversation.

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Trusted By:

Outdated or inconsistent marketing materials erodes trust.

This usually shows up quietly

  • Different departments using different logos

  • Trade show booths that change every year

  • Sales teams creating their own presentations

  • New hires unsure which templates to use

  • Strong products paired with weak materials

  • Marketing constantly recreating instead of improving

None of these feel urgent individually.
But together they make the company look smaller and less capable than it actually is.

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The real problem isn’t design.

Most companies don’t have a marketing problem.

They have a visual consistency problem.

When materials are created by multiple people over time, the brand slowly fragments. Customers don’t consciously notice it, but they do feel it. Trust takes longer, sales cycles stretch, and marketing teams spend their time fixing instead of building.

MEET YOUR DESIGNER, DANIELLE ALEXANDER BAILEY

This is where I come in.

I work as a fractional art director.

I partner with your internal marketing team to create structure, standards, and repeatable systems so every brochure, presentation, trade show, and sales tool looks like it came from the same company.

I’m not replacing your team — I make your team more effective.

LEARN MORE ABOUT DANIELLE

What Changes After?

After working together, companies typically experience:

  • sales teams using the same materials

  • faster marketing production

  • easier onboarding of new employees'

  • consistent trade show presence

  • fewer last-minute redesigns

  • increased confidence presenting to customers

SEE EXAMPLES IN ACTION

  • “Danielle has a professional, organized method of interacting from start to finish. She meets deadlines and requires very little direction to get things done.”

    — Hannah Vassar, Apollo Endosurgery

  • "Danielle has been great to work with! She continuously meets tight deadlines of project needs and has great communication when it comes to project status or asking for any additional clarifying information needed. Her eye for brand consistency is one of the biggest reasons I love working with her. "

    -Ashley Dahl, Trystar

  • "[Danielle's] graphic design skills go deeper than their obvious beauty. She is strategic. She understands how her designs will be used, who will be looking at them, and how they compare to competition. She is also extremely detailed, organized, and an excellent communicator. I can't recommend her highly enough!"

    -Avery DeHoll, Northwing Digital

I’m not a professional speaker...
but I’ve got stories worth telling.

In this ‘Design in 7’ talk at the University of Minnesota’s College of Design, I shared my journey as a graphic designer who found her niche in the unglamorous—but incredibly rewarding—world of manufacturing and medtech.

It’s real, a little vulnerable, but exactly the kind of story I wish I had heard when I was just starting out.

INQUIRE ABOUT SPEAKING

Case Studies

See how my clients have acquired $5 million in investor funding and tripled their marketing footprint.

VIEW THE PORTFOLIO

On the Blog

Your marketing team is already spread thin! I'm cutting through the clutter for you and sharing value add info to help your brand stay visually strategic.

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Industries Served

Manufacturing

When it comes to visual branding, the manufacturing industry is one of the most underserved. I take great pleasure in making the most 'unglamorous' products look as important as they really are!

Med Device

I love the medical industry but faint at the sight of blood so I design and maintain strategic marketing material instead. Need an art director that understands both provider and patient facing visuals?

Biotech

Need help elevating the look and feel of your highly-technical and
-engineered products? Need an art director that understands the legal compliance back and forth?

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