BREAKING THE MOLD:

CRAFTING A DISTICNT VISUTAL IDENTITY FOR NORDIC MANUFACTURING

Background:

Nordic Components is expanding its business with a new division, Nordic Manufacturing, aimed at showcasing their custom capabilities.

They sought to establish this new entity with a unique brand identity, separate from their original brand, to attract new clients without revealing the connection to Nordic Components.

Challenge:

The challenge was to

  • Create a brand design that stands out from the typical clichés in the manufacturing industry

  • Create a distinction from Nordic Components, ensuring new clients would not realize they were part of the same company

  • Avoid common industry claims of best quality and precision, and instead, develop a brand that resonates with authenticity and innovation

Goals:

  • Ensure the brand appeals to industrial purchasing departments and engineers searching for a reliable and versatile manufacturing partner.

  • Build a brand experience that instills confidence and understanding in the target audience, showcasing Nordic Manufacturing’s full range of services from design and prototyping to production

Design Decisions:

Logo Design:

  • The 'NORDIC' font is leaning forward to evoke feelings of energy and being forward thinking.

  • The letters contain both square and round edges to speak to variety of capabilities and agility

  • The icon both is representative of the initials as well as a machine with a sharp cutting tip and a protective arm encompassing the machine. This feels safe and protective of reputation. 

  • The wide tracking (space between letters) feels a little high end and luxurious and as these products are top tier AND provide a one-stop shop experience for customers

Color Palette:

  • This color palette feels clean and industrial with a pop of unpredictability

  • The blues and silvers feels stable, dependable, industrial, clean, trustworthy while the complimentary bright colors feel very updated and modern

  • When paired together in these unique combinations, the logo feels strong and dependable while being high tech and current in all areas of the business.

  • This feels creative and fresh with a little retro quality to play on the experience but willingness and energy to keep current

Creative Deliverables:

  • Brand Identity Development: Crafting a unique and differentiated brand identity.

  • Logo and Brand Identity System: Designing a responsive logo, selecting a distinctive color palette, and choosing appropriate typography.

  • Website Art Direction: Guiding the visual and functional design of the website to align with the new brand identity.

Ready to Get Started?

Working Together is Simple

01

Schedule a Call

After you’ve identified the service you need, simply fill out my contact form, and we’ll hop on a quick call to map out details, develop a project timeline and budget, and see if we’re a good fit for each other.

02

Start Your Project

Once you’ve approved the scope of work and submitted your payment and contract, we’ll begin the easy and streamlined onboarding process to get your project started.

03

Elevate Your Brand & Increase ROI

With professionally designed materials, you can improve the look and feel of your brand and products, attract top-tier talent, and increase client conversions.

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