A ONE-TIME, DONE-FOR-YOU ENGAGEMENT
A cleaner visual system your team can actually use.
When your materials have become inconsistent, the first step is understanding what is causing the problem. I help industrial and technical companies assess the gaps, establish a practical visual system, and apply it to the materials that matter most.
Each engagement is scoped around what your company needs, with a clear plan for the work and the handoff.
A practical way to bring the pieces together
01
Diagnose
Visual QC is how I review the consistency, clarity, and credibility of the materials representing your company.
A Visual QC Audit provides a consistency scorecard, illustrated findings, a prioritized fix list, recommended visual standards, and an execution roadmap.
You leave with a clear recommendation about what to keep, what to change, and what to address first. Design and production are scoped separately from a standalone audit.
Engagement Length: 1-2 weeks
02
Align
A guideline is useful when it helps someone make the next decision. I refine or build the visual standards that connect your materials and give your team and providers practical direction.
I preserve what still works and develop practical guidance for type, color, imagery, layouts, and application.
The goal is a system that reflects the business and works in the formats your team uses.
Engagement Length: 2-3 weeks
03
Implement
Put the materials to work.
Once the direction is clear, I help apply it to the priority materials.
I can design the critical pieces myself, provide art direction to your existing specialists, or combine both.
We agree on the deliverables, responsibilities, and review process before the work begins.
We’ll also discuss ways to roll this out company-wide and determine who has access to locked templates.
Engagement Length:
3-4 weeks
I may be a good fit if:
✓ A new CMO or marketing director wants an early, visible win.
✓ Sales is using outdated, altered, or conflicting materials.
✓ The company is preparing for a major trade show, launch, acquisition announcement, or market expansion.
✓ The business has grown, but its marketing still looks like a much smaller company.
✓A merger, acquisition, ownership change, or brand consolidation has created confusion.
✓ Leadership has started commenting on inconsistency or lack of professionalism.
✓ Marketing is overwhelmed by one-off requests and cannot establish standards while keeping up with daily work.
✓ Multiple freelancers, departments, or locations are producing customer-facing materials independently.
No more reinventing the wheel for every piece
You may need senior visual judgment before you need another person producing materials every week. I can assess the system, establish the direction, and help bring the critical pieces into alignment with the people you already have.
Your marketing leader sets the business priorities. I take responsibility for the agreed visual recommendations and design work, and collaborate directly with the providers involved.
FAQs
What is a visual brand audit?
A visual brand audit is a strategic review of your existing marketing materials to identify inconsistencies, inefficiencies, and opportunities for improvement.
I review what currently exists, how your brand is being represented across touchpoints, and where visual inconsistencies may be creating confusion or reducing credibility.
This may include:
• Sales collateral
• Trade show materials
• Presentations
• Product sheets and brochures
• Digital assets
• Logo usage and brand consistency
The goal is not to reinvent your brand. It is to stabilize, strengthen, and create a clearer system your team can confidently maintain.
Do we need a full rebrand?
Probably not.
Most companies I work with already have a solid foundation. The challenge is usually inconsistency, outdated materials, or a lack of documentation and systems.
My work is often more about refining, organizing, and stabilizing what already exists so your brand feels more polished, cohesive, and professional.
If a full rebrand truly is needed, I’ll tell you.
Can you work within our existing brand?
Yes! And in most cases, that is exactly what I do.
I specialize in helping companies strengthen and clean up existing visual brands. That may include refining visual consistency, documenting standards, updating materials, and creating templates that make day-to-day marketing easier.
You do not need to start from scratch.
What deliverables will we receive?
Every engagement is customized, but deliverables may include:
• Visual brand audit findings
• Brand style guide
• Updated visual standards
• Editable PowerPoint templates
• Marketing collateral templates
• Asset organization recommendations
• Print and production guidance
• Clear documentation for internal teams
The goal is to leave your team with practical tools they will actually use.
Can you work with our internal marketing team?
Absolutely.
I often work alongside marketing directors, marketing specialists, and internal teams who simply need additional senior-level support during periods of growth, transition, or cleanup.
My goal is to make your team’s job easier, not add complexity.
Do you understand technical or regulated industries?
Yes.
I specialize in working with manufacturing, med device, biotech, and other technical B2B companies where accuracy, clarity, and credibility matter.
I understand how to visually communicate complex information in a way that feels professional, polished, and easy to understand.
You won't need to explain industry acronyms ten times.
Do you offer ongoing support after the engagement?
My focus is primarily short-term, strategic engagements designed to stabilize and systemize your visual brand.
That said, many clients return for occasional project support, template updates, or strategic guidance as needed.
How is the investment determined?
I price the engagement around the agreed scope and responsibilities. After our initial conversation, I’ll recommend an approach and provide a proposal. If a separate diagnostic is the right first step, its scope and fee are defined before we begin.
Trusted By:
Let’s identify the right starting point
You don’t need to arrive with a complete project brief. Tell me what is happening and where the materials are getting in the way.
What People Are Saying
“Danielle was so easy and nice to work with, a breath of fresh air compared to other designers we have had experience with. I would highly recommend Danielle, you won't be disappointed.”
— Ben Theis, Skol Marketing"Danielle understands what we’re looking for without a lot of explanation and is also proactive in presenting ideas from her past experiences."
— Jordon Stavedahl, Trystar"Danielle is a consummate professional, and a highly intuitive graphic artist. She understands deliverables are made for particular applications and she meets every deadline. She is my first call every time.
— Scott Boltz, TelosTecknik