Revitalize Your Roots:

Ridgeview

Ridgeview’s Background:

Rideview has changed a lot since their start in the early 1960’s. What was once a small, 45-bed hospital is now an award-winning healthcare network with four hospital campuses and a multitude of clinics across the southwest Minneapolis Metro. 

Since creating their original logo, multiple businesses within the area had adopted similar sun and sail imagery. Ridgeview had a fine line to walk— they needed to maintain brand recognition while also differentiating themselves. 

Rideview also wanted to modernize. Made before the days of modern design files, the original hand-drawn logo had been duplicated over and over until it had become noticeably blurry. They needed something as crisp and clean as their operating tables.

Ridgeview’s Challenge:

Revitalize Ridgeview’s brand identity while maintaining brand recognition to nurture patients both new and old.

Ridgeview’s Goals:

Update Ridgeview’s brand package, both visually and technologically. Identify and translate key design elements needed to maintain brand recognition. Illustrate Ridgeview’s dependability, compassion, and evolution.

Rideview’s Creative Outcome:

  • Wave motifs echo previous sun and sail imagery 

  • Bold typography exhibits strength and a long history

  • Rounded, flowing elements bring a softness to the icon— reminiscent of Ridgeview’s commitment to kindness, compassion, and intuition.

What Danielle Provided:

  • Brand identity development

  • Full logo and branding package

  • Official brand style guide

  • Consultation on implementation: including exterior signage and ambulance branding

  • Print collateral templates: including brochures and advertisements

Ready to Get Started?

Working Together is Simple

01

Schedule a Call

After you’ve identified the service you need, simply fill out my contact form, and we’ll hop on a quick call to map out details, develop a project timeline and budget, and see if we’re a good fit for each other.

02

Start Your Project

Once you’ve approved the scope of work and submitted your payment and contract, we’ll begin the easy and streamlined onboarding process to get your project started.

03

Elevate Your Brand & Increase ROI

With professionally designed materials, you can improve the look and feel of your brand and products, attract top-tier talent, and increase client conversions.

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