Design Clarity for Complex Industries

Supporting marketing teams in industrial manufacturing, biotech, and life sciences with strategic, consistent, and effective visual branding.

(So you can focus on the big picture, not formatting another flyer)

Trusted By:

For the Marketing Teams Doing It All

You’re wearing every hat. Design shouldn’t be one more.

You’re expected to manage campaigns, support sales, prep for trade shows, and keep the brand looking sharp.

That’s where I come in. I work with lean marketing teams to:

  • Establish clear, consistent visual standards

  • Translate technical complexity into compelling visuals

  • Deliver high-quality, on-brand materials—without micromanagement

Whether you need a strategic design partner or a clear visual style guide, I’ll help you bring order (and breathing room) to your marketing.

Work together

Strategic Design Support, Built for B2B Marketing

Brand Identity + Refresh Projects

From logo to launch, I design brand identities that build trust, boost recognition, and help your marketing perform better.

Fractional Art Direction

Ongoing support to maintain brand consistency and tackle design needs as they arise.

VIP Day

Make visible progress or finally check those to-dos off your list without losing momentum.

  • “Danielle has a professional, organized method of interacting from start to finish. She meets deadlines and requires very little direction to get things done.”

    — Hannah Vassar, Apollo Endosurgery

  • "Danielle has been great to work with! She continuously meets tight deadlines of project needs and has great communication when it comes to project status or asking for any additional clarifying information needed. Her eye for brand consistency is one of the biggest reasons I love working with her. "

    -Ashley Dahl, Trystar

  • "[Danielle's] graphic design skills go deeper than their obvious beauty. She is strategic. She understands how her designs will be used, who will be looking at them, and how they compare to competition. She is also extremely detailed, organized, and an excellent communicator. I can't recommend her highly enough!"

    -Avery DeHoll, Northwing Digital

MEET YOUR DESIGNER, DANIELLE ALEXANDER BAILEY

You deserve outside support you can trust and ROI-producing results.

Most growing business experience growing pains. As the opportunity to increase your marketing footprint doubles, so does the demand for graphic design and quality branding elements. With the sales department constantly pinging your inbox for updated collateral and a marketing team scrambling to show up on all marketing channels at the right level – it might be time to outsource. Thankfully, I know someone.

I’m not a professional speaker...
but I’ve got stories worth telling.

In this ‘Design in 7’ talk at the University of Minnesota’s College of Design, I shared my journey as a graphic designer who found her niche in the unglamorous—but incredibly rewarding—world of manufacturing and medtech.

It’s real, a little vulnerable, but exactly the kind of story I wish I had heard when I was just starting out.

Case Studies

See how my clients have acquired $5 million in investor funding and tripled their marketing footprint.

On the Blog

Your marketing team is already spread thin! I'm cutting through the clutter for you and sharing value add info to help your brand stay visually strategic.

Industries Served

Manufacturing

When it comes to visual branding, the manufacturing industry is one of the most underserved. If your business falls in the highly-engineered, technical or industrial category -- I take great pleasure in making the most 'unglamorous' products look as important as they really are!

Med Device

I love the medical industry but faint at the sight of blood. However, I love to help both patients and physicians by designing marketing collateral instead.

Biotech

Need help elevating the look and feel of your highly-technical and
-engineered products? Need a graphic designer that understands the legal compliance back and forth? Complex products deserve quality branding, too.