Fractional Art Direction & Visual Strategy for Manufacturing and Life Sciences Teams
I help B2B marketing leaders make confident visual decisions and stay visually consistent across all channels.
Trusted By:
OUtdated or Inconsistent marketing materials erodes trust.
You’re wearing every hat. Design shouldn’t be one more.
You’re expected to manage brand strategy, campaigns, support sales, product launches, events AND keep the visual brand looking sharp.
That’s where I come in. I work with lean marketing teams to:
Establish clear, consistent visual standards
Reduce visual decision fatigue
Oversee brand brand consistency
Move work forward without micromanagement
Whether you need a strategic design partner or a clear visual style guide, I’ll help you bring order (and breathing room) to your marketing.
Work together
Strategic Design Support, Built for B2B Marketing
Brand Identity + Refresh Projects
For leaders that recognize they need to elevate the look of their marketing materials but don’t want to guess their way through it. I make sure your visuals are consistent and strategic across all channels.
Fractional Art Direction
Ongoing support that guides visual decisions, oversees visual brand consistency, and supports internal teams across campaigns, trade shows, events and other design needs as they arise.
VIP Day
Make visible progress or finally check those to-dos off your list without losing momentum.
MEET YOUR DESIGNER, DANIELLE ALEXANDER BAILEY
You deserve outside support you can trust and visuals that are as cool as your product.
Most growing business experience growing pains. As the opportunity to increase your marketing footprint doubles, so does the demand for consistent and quality branding elements.
With the sales department constantly pinging your inbox for updated collateral and a marketing team scrambling to show up on all marketing channels at the right level – it might be time to outsource. Thankfully, I know someone.
I’m not a professional speaker...
but I’ve got stories worth telling.
In this ‘Design in 7’ talk at the University of Minnesota’s College of Design, I shared my journey as a graphic designer who found her niche in the unglamorous—but incredibly rewarding—world of manufacturing and medtech.
It’s real, a little vulnerable, but exactly the kind of story I wish I had heard when I was just starting out.
Case Studies
See how my clients have acquired $5 million in investor funding and tripled their marketing footprint.
On the Blog
Your marketing team is already spread thin! I'm cutting through the clutter for you and sharing value add info to help your brand stay visually strategic.
Industries Served
Manufacturing
When it comes to visual branding, the manufacturing industry is one of the most underserved. I take great pleasure in making the most 'unglamorous' products look as important as they really are!
Med Device
I love the medical industry but faint at the sight of blood so I design and maintain strategic marketing material instead. Need an art director that understands both provider and patient facing visuals?
Biotech
Need help elevating the look and feel of your highly-technical and
-engineered products? Need an art director that understands the legal compliance back and forth?